CONSUMER EROSKI analyzed from a nutritional point of view 6,300 notices issued to 12 television channels.
TV ads directed at children promote the use of products that promote obesity.
Almost half of the advertised foods can not be included in a healthy diet. Predominant product announcements with too many sugars and fats, while absent the vegetables and fruits. Pyramid
advertising to children is noted that 80% of the 15 most heavily advertised products corresponding to the third level food, the less healthy precisely because of their low nutritional value. That is, pastries, sweets, snacks and fatty foods predominantly as sauces, spreads and margarines. Also included are foods which consumption, while having a more balanced nutritional composition, it is moderated by its significant sugar content (soluble cocoa or custard). It also includes a type of pizza because, although its nutritional composition is provided, it is unknown the quality of some of its ingredients, such as vegetable fats. Only 20% of the issued ads belongs to nutritional value foods such as crackers or fermented milks. In addition, the products recommended to consume daily, such as cereals and cereal products (pasta, rice or bread), fruits and vegetables, are conspicuous by their absence among the 15 most heavily advertised products.
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